Director of Marketing & Communications
Call me the town crier.
My job is to tell everyone what we’ve done, what we’re doing right now, and what we’re doing next.
Whether it’s in the printed press or on social media, my job is to tell the Walk the Plank story to as many people as possible, and also to attract more work along the way. It’s all about the art of persuasion and engagement with words and pictures. ‘Show and Tell’ starts on Monday morning and never stops!
The biggest challenge is keeping tabs on an ever changing landscape of events aimed at different audiences in different locations. When we say we’re not a venue-based arts organisation restricted by the confines of four walls, we certainly mean it.
It’s been a long and winding road
I started work in 1984 as a graduate trainee business news journalist working for a subsidiary of news agency Reuters in a tiny office behind St Paul’s Cathedral. For a year or so I honed my craft writing some rather dry and pithy articles about commodities – sugar, rubber and palm oil (well someone had to do it) before a promotion to the considerably more interesting subject of commercial property. Fast forward a few years and my way with words took me on a whirl wind tour of duty in a global property consultancy, a boutique market consultancy, an ad agency (where I picked up two CREAM awards) before an interesting and rewarding decade in the charity sector. Before Walk the Plank I worked at Barnardo’s and Eureka! The National Children’s Museum, the latter as Director of Marketing.
What is my specialism?
I trained as a journalist and then as a copywriter in an advertising agency, so I would say that my primary specialism is ‘word-smithery’, playing around with words to make a story as interesting and as compelling as possible.
What attracted me to Walk the Plank?
First impressions count. A friend tweeted the job opportunity and when I saw what WTP did and the scale on which it did it, I knew I really wanted to work the company. I love its boundless ambition and creative vision. It’s also good to be part of an altruistic company that wants to create openly accessible feelgood experiences for as many people as possible.
What do I get up to outside work?
I’m a voluntary journalist for Manchester community arts magazine Now Then.
I drink copious amounts of real ale and redress the balance (somehow) with Bikram yoga, cycling and reading. William Boyd and John le Carre are current faves. Have cycled over the Pyrenees from Bordeaux to Barcelona, from London to Paris and (less glamorously) from Morecambe to Scarborough, a 130 mile coast to coast jaunt in one day.